Pricing Right

When it comes to selling your home, your most powerful marketing tool won’t be professional photography or posh landscaping—it’ll be your price. Choosing a competitive price to attract as many qualified buyers as possible takes more than counting bedrooms and measuring square footage. You need an expert with both analytic know-how and marketing savvy.

• Strike While the Market is Hot – Statistically, properties generate the most activity from buyers and agents when they first hit the market. If you price too low, you’ll leave money on the table. Price too high, and buyers will pass on your home sight unseen.

• Competitive Prices Invite Offers – Some sellers price high, expecting that buyers will offer low. The typical buyer, on the other hand, would rather make a reasonable offer on a well-priced home. Price your home with that buyer in mind.

• Pricing High leads to Selling Low – Overpriced houses tend to stay on the market longer than their competition. Over time, sellers have to reduce price in order to attract fresh attention. When it’s all said and done, they end up selling well below market value.